Lunch and Learn: Three Essentials for Marketing In Today’s Evolving Business Landscape

A Special Program with Derek Richey, Michele Mattoon and Jim McKean, for all Bloomington Area Business and Organizational Professionals

Click here to register now

Lunch and Learn: Three Essentials for Marketing In Today’s Evolving Business Landscape is a special 2 hour interactive live event that will be held May 29th, 2014 from 11am-1pm at the Monroe County History Center in Bloomington, Indiana. Lunch will be provided. The program is free, but advance registration is required.

To insure a high quality experience and individualized attention for all participants, attendance will be limited to 50 people. Registration is offered on a first come basis. So if you’d like to attend, don’t delay! Call Derek Richey at (812) 345-9712 or contact us for more information. See below for a description of this event. Click here to register now

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Does Your Marketing Strategy Have These 3 Essential Elements?…

A good foundation for any marketing plan in today’s evolving business and technological landscape starts with three essentials: authenticity, culture and content. Without these three things, your marketing message, strategies, and sales/outreach will fall short of your expectations.

In May’s free Lunch & Learn, Derek Richey will discuss these three essentials for delivering your message in today’s market, and how your message can be more powerful and reach a greater audience.

Don’t miss this valuable and engaging program for all Bloomington Area Business and Organizational Professionals. Join featured speaker Derek Richey, along with expert facilitators Michele Mattoon and Jim McKean on May 29th for this fun and informative event!

In this workshop you’ll explore:

  • What role does authenticity play in today’s marketing landscape?

  • What is “Culture-Powered Marketing?”

  • Content, content, content…

  • What are the best platforms for delivering your message in today’s market?

To insure a high quality experience and individualized attention for all participants, attendance will be limited to 50 people. Registration is offered on a first come basis. So if you’d like to attend, don’t delay! Call Derek Richey at (812) 345-9712 or contact us for more information.

Click here to register now

More info on the featured speaker and your facilitators:

Derek RicheyDerek Richey – Coltrain Group, Director of Marketing

Derek Richey is the former Director of Marketing for the HOPE Foundation, Abbott Press, and Author Learning Center. His experience also includes marketing two best-selling educational books, founding Bloomington Fading, launching professional soccer in Indianapolis with the Brickyard Battalion & Indy Eleven, and co-authoring “Bloomingtin Then and Now.”

Derek currently represents Coltrain Group as Director of Marketing, is Vice President of Bloomington Restorations, President of the Brickyard Battalion, and serves on several boards in Bloomington and Indianapolis.

JimMcKean-SAE_7833_300xJim McKean – Coltrain Group, Senior Consultant

Jim McKean is a coach, writer and consultant, based in Bloomington, Indiana. He is known for his group facilitation skills and his deep insights into business models and leadership. He is a trusted adviser to company leaders and skilled at helping leaders map new directions, at designing measurement systems to track progress against goals, identifying key leading indicators to increase the probability of success, and conducting risk analysis to lower the probability of failures in human and technical systems. Jim earned his M.B.A. from the Indiana University Kelley School of Business in Management and Decision Information Sciences. He completed the Six Sigma Belt training at Motorola University in Chicago and is a certified practitioner of the Franklin Covey 4 Disciplines of Execution and Vital Smarts Crucial Conversations. As Manager of Research for the IU Center for Entrepreneurship and Innovation, Jim led dozens of management consulting projects for privately held companies in the Midwest, including manufacturers, professional service companies, distributors and transport companies.

Jim McKean has worked with the Bloomington Chamber of Commerce, Pratt Visual Solutions, Bloomington Tech Partnership, Indiana Health Information Exchange, Indiana University, Indiana University-Purdue University Indianapolis, Voice Program, Kieffer Paper Mills, NorCote, Inc, Personnel Management Company, Kocolene Development Corporation, Indiana Youth Institute, Lilly Endowment, IU Health, WFYI, Hanapin Marketing, and JGA Associates.

GWP_MicheleMattoon_3041_sRGB_300xMichele Mattoon – Coltrain Group, CEO

Michele Mattoon is chief executive officer of Coltrain Group LLC, and director of the non-profit National School Reform Faculty. She works with businesses, organizations, and educators around the world in professional collaboration groups, strategic planning sessions, conflict resolution, mediation and other work related to collaboration and communication. Michele is also trained in the teaching of Mindfulness-Based Stress Reduction and regularly teaches groups techniques for managing stress. Before Michele began training and consulting, she was an educator for 26 years. She received the Hoosier Educator Award in 2000 and the Dorothy Johnson Award for Excellence in Education of Young Children in 2001. She earned her B.A from Indiana University and is a long time resident of Bloomington, Indiana.

Michele Mattoon has worked with clients from a variety of businesses and organizations, including the American Museum of Natural History, Indiana University, the Bloomington Chamber of Commerce, The Deborah Meier Institute, the National School Reform Faculty, Indiana University-Purdue University Indianapolis, the VOICE youth smoking cessation program, West Palm Beach State College, and the New York City Zoo and Botanical Gardens.

Click here to register now

Sponsored by:

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Coltrain Group LLC