Lunch and Learn: A Step-by-Step Guide to Authentic Content Marketing

A Special Program with Jeremy Goodrich, Michele Mattoon, and Jim McKean, for all Bloomington Area Business and Organizational Professionals

Click Here To Register Now

Lunch and Learn:A Step-by-Step Guide to Authentic Content Marketing is a special 2 hour interactive live event that will be held January 19th, 2016 from 11am-1pm at the Monroe County History Museum in Bloomington, Indiana. Lunch will be provided. The program is free, but advance registration is required.

To insure a high quality experience and individualized attention for all participants, attendance will be limited to 50 people. Registration is offered on a first come basis. So if you’d like to attend, don’t delay! Call Derek Richey at (812) 345-9712 or contact us for more information. See below for a description of this event. Click Here To Register Now.

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A Step-by-Step Guide to Authentic Content Marketing…

Have you ever thought about giving away some of your best ideas?   A great content marketing strategy uses this very concept to attract ideal clients and create raving fans.  Jeremy Goodrich, owner of Shine Insurance Agency will share how big and small businesses are succeeding at this very approach and how you can do the same.

You’ll walk away with a whole new marketing strategy (that your grandma would be proud of) and a step-by-step guide to making it happen.

Don’t miss this powerful and engaging program for all Bloomington Area Business and Organizational Professionals. Featuring Jeremy Goodrich, owner of Shine Insurance Agency, and expert facilitators Michele Mattoon and Jim McKean.

You’ll get answers to the following questions:

  • Is any marketing authentic?

  • What does giving away your best content look like?

  • What is the single most valuable marketing tool (that you already have)?

  • How to make social media a profitable marketing environment (and have fun doing it)?

  • What are the best online marketing tools?

To insure a high quality experience and individualized attention for all participants, attendance will be limited to 50 people. Registration is offered on a first come basis. So if you’d like to attend, don’t delay! Call Derek Richey at (812) 345-9712 or contact us for more information.

Click Here To Register Now

More info on our featured speaker:

Jeremy Goodrich Jeremy Goodrich – Owner, Shine Insurance

Jeremy Goodrich. His name is synonymous with trust, integrity, loyalty. When folks say his name, they think of kindness and compassion. He is a true problem solver.

Jeremy earned his Art Education degree from Indiana University and completed a term of service for AmeriCorps in Vermont. Jeremy taught elementary school for 13 years and has loved fostering creativity and collaboration in his classroom.

After years of participating on the sidelines of the independent insurance world , Jeremy jumped in feet first and started changing the way people think about insurance. Jeremy and his wife McKenzie own and operate Shine Insurance Agency in Bloomington, Indiana.

Program Facilitated by:

GWP_MicheleMattoon_3041_sRGB_300xMichele Mattoon – Coltrain Group, CEO

Michele Mattoon is chief executive officer of Coltrain Group LLC, and director of the non-profit National School Reform Faculty. She works with businesses, organizations, and educators around the world in professional collaboration groups, strategic planning sessions, conflict resolution, mediation and other work related to collaboration and communication. Michele is also trained in the teaching of Mindfulness-Based Stress Reduction and regularly teaches groups techniques for managing stress. Before Michele began training and consulting, she was an educator for 26 years. She received the Hoosier Educator Award in 2000 and the Dorothy Johnson Award for Excellence in Education of Young Children in 2001. She earned her B.A from Indiana University and is a long time resident of Bloomington, Indiana.

Michele Mattoon has worked with clients from a variety of businesses and organizations, including the American Museum of Natural History, Indiana University, the Bloomington Chamber of Commerce, The Deborah Meier Institute, the National School Reform Faculty, Indiana University-Purdue University Indianapolis, the VOICE youth smoking cessation program, West Palm Beach State College, and the New York City Zoo and Botanical Gardens.

JimMcKean-SAE_7833_300xJim McKean – Coltrain Group, Senior Consultant

Jim McKean is a coach, writer and consultant, based in Bloomington, Indiana. He is known for his group facilitation skills and his deep insights into business models and leadership. He is a trusted adviser to company leaders and skilled at helping leaders map new directions, at designing measurement systems to track progress against goals, identifying key leading indicators to increase the probability of success, and conducting risk analysis to lower the probability of failures in human and technical systems. Jim earned his M.B.A. from the Indiana University Kelley School of Business in Management and Decision Information Sciences. He completed the Six Sigma Belt training at Motorola University in Chicago and is a certified practitioner of the Franklin Covey 4 Disciplines of Execution and Vital Smarts Crucial Conversations. As Manager of Research for the IU Center for Entrepreneurship and Innovation, Jim led dozens of management consulting projects for privately held companies in the Midwest, including manufacturers, professional service companies, distributors and transport companies.

Jim McKean has worked with the Bloomington Chamber of Commerce, Pratt Visual Solutions, Bloomington Tech Partnership, Indiana Health Information Exchange, Indiana University, Indiana University-Purdue University Indianapolis, Voice Program, Kieffer Paper Mills, NorCote, Inc, Personnel Management Company, Kocolene Development Corporation, Indiana Youth Institute, Lilly Endowment, IU Health, WFYI, Hanapin Marketing, and JGA Associates.

Click Here To Register Now

Sponsored by:

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Coltrain Group LLC